After two and a half years of university, I have finally committed to building up my graphic design portfolio through the digital artefact project (something I’ve been too intimidated to do in the past).
Brooklyn-based designer Zeynab Izadyar’s tip for young designers is to “…work a lot, make a lot. You will not know what you’re doing unless you make it many times. Just make, make, make. Work, work, work.” The only way to improve my design skills is to ACTUALLY work on them, so that’s what I will be doing this semester!
The UOW Creative Services Team
I’ll be working within the UOW Creative Services team for the next couple of months to continue to hone my design skills and provide students with design assistance in their digital artefacts.
“Social media depends on great graphic design, which boosts engagement, improves user experience, and makes advertising more effective.”Platt College
Communications is a broad industry comprised of a variety of specialties, including journalism, marketing, digital media, and screen media. Students majoring in these sectors may require assistance with the visual and design aspects of their projects to effectively promote them. Thanks to the Creative Services team, they can outsource these skills and collaborate with an individual such as myself who specialises in design to assist with their project.
Freelance Design: There is no Niche?
While I have been involved in the retro design space for the past couple of months, for this project I will be taking on any clients and students that require assistance with their digital artefacts through the Creative Services team to build a diverse design portfolio. To work, work, work, as Zeynab says, as being collaborative and adaptable is essential for designers’ survival in the industry.
Freelance graphic designers create for every industry while working with a wide range of clientele. We are the people who “structure much of the world’s communications,” so a single mood board or audience persona analysis cannot sum up the role.
However, below is an example of an audience persona and mood board I created for UOW’s Coffee Society, who I will be working with throughout the semester as a social media and design specialist. This process is something I will likely do with each client.
You Can Never Have Too Much Feedback
My feedback will come from the clients I’ll be working with and their media audiences. For ongoing work, I can continue to iterate and develop my designs over time, while for one-off projects I can apply any feedback and learning experiences to my next project. I will also be utilising my personal Twitter and Instagram ‘Bashful Saturn’ to gain feedback and suggestions on my designs from students and fellow designers.
Putting on that Design Thinking Cap
As a design student, I have been exposed to the concept of design thinking for a while now. However, there is always an opportunity to improve as a “designer thinker,” and so I’ll be collaborating, experimenting, and focusing on audience behaviour and designing based on what my client’s product/service aims to do for people.
And in Conclusion…
Other than my ongoing work with UOW Cafe Amigos, I also have my first university student/DA client potentially lined up, which is exciting!
Check out my links below, and send me an email/DM if you’d like to work together or collaborate!
- The Creative Independent: Zeynab Izadyar
- Platt College: The Relationship Between Graphic Design and Social Media
- Envato: Retro Design Trends: Rewind to the 60s, 70s and 80s
- Michael Bierut: Why Designers Can’t Think
- Joe Marianek: Why Designers Still Can’t Think
- Tim Brown: Design Thinking