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The Trustworthiness of the Media Industry

As someone who is not an avid news watcher, I have never paid much attention to what goes on behind the scenes, or who owns different news and media platforms. Despite my unawareness, media ownership and the control of news sources is important in establishing which sources can be trusted and those that include bias. …


Give a Hand to Wildlife: Semiotics, Interpretation and Ideologies

When researching this topic I came across a set of images for the WWF ‘Give a Hand to Wildlife’ campaign which I had previously seen in one of my Visual Communication Design lectures. This campaign was “aimed to raise awareness of WWF and encourage people to take action against dwindling wildlife numbers” (Neon, 2020).  Whilst …